IBMNR_SocialBusiness_BookClub_Kevin Cheryl_02.03.15

Day/Time: Thursday, Feb. 12, 1 p.m. ET

Our little social business book that could, The Social Employee, keeps rolling right along. We are proud to announce that IBM (@IBM) has selected The Social Employee (@SocialEmployee) for “The Shortlist,” the company’s monthly book club. The book will be featured throughout the month of February, and we’ve got a lot of fun things in store—from LinkedIn discussions to featured blog posts and more.

It’s a month-long celebration, and we want you to be a part of it. We’ll be sharing more details on different events and posts as they come, but in the meantime, get out your calendars and save the following date:

Chat: IBM “The Shortlist” Twitter Chat
The Social Employee
Thursday, Feb. 12, 1 p.m. ET
IBM (@IBMSocialBiz)
Cheryl Burgess (@ckburgess), Mark Burgess (@mnburgess), Kevin Randall (@kevinbrandall)

Discussing social employee culture is always a treat, but having Kevin Randall in the fold is icing on the cake. Randall, Vice President, Strategy & Planning at Movéo (@Moveo), is a man who really needs no introduction. In addition to his many contributions to the business community at large and the Social Employee Revolution in particular, he also penned a fantastic afterword for The Social Employee—the perfect cherry on top to close out the book. With Kevin’s contributions and insights, it’s sure to be a lively chat indeed.

IBM’s tweetchat series has seen tremendous success since it began. With topics exploring a wide variety of social business concepts, the chats have earned anywhere from 5 to 30 million impressions. It is a great honor to be invited to participate, and we look forward to reading and responding to everyone’s questions and comments.

Want more Blue Focus Marketing and Social Employee news? Be sure to follow us on Twitter: @BlueFocus, @SocialEmployee, @ckburgess, @mnburgess.



Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov


Tom Peters (Twitter) attribution PPT

Tom Peters signature copy
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.

Download ~> Free Chapter 3 – “Brands Under Pressure”




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