Content Marketing: The Thirst for the How
How can social marketers learn to stop dreaming and start doing?
What Makes a Good Social Employee?
Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Do you just tell them to cut loose on Twitter and see what happens? Maybe not just yet. Many social programs fail because they lack clear...Best 2017 Business Strategies To Create Brand Star Social Employees
Here in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017. Whether you’re one of the 90 percent of brands actively pursuing...Future of #SocialBusiness isn’t about connecting people. It’s about training people. by @mnburgess
The future of social business isn’t about connecting people. It’s about training people. The future of social business isn’t about connecting people. It’s about training people. It’s about putting knowledge first. It’s about creating a culture of lifelong learners and...Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? What does culture eat for lunch—or even dinner? For...Your Employee is the Voice of your BRAND #Business #Marketing #Branding
Our first video in support of our Amazon best-selling book, The Social Employee, affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s...
