What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn...
I am proud to announce that, on March 3 and 4, 2016, I will be delivering an AMA Content Marketing workshop in Chicago. It is still early in 2016, and your need to create or fine-tune a powerful Content Marketing Strategy is more important than ever. This...
Register before Sept. 24, 2015 for early registration fee! I am proud to announce that, on Oct. 22 and 23, 2015, I will be delivering an AMA Content Marketing Workshop at the Aloft Charlotte Uptown at the EpiCentre, 210 East Trade Street, Charlotte, NC 28202. In 2015,...
Over the past several years, content marketing has been an undeniable force for social brands. The rules of the game may be constantly evolving, but the fundamental premise remains the same: provide social prospects with content that is both useful and engaging, and...
Content marketing is hardly a secret in 2015. While a lot of brands are eager to throw their hats into the ring, not all of them are entering the fray with a solid game plan. Anyone can craft content, but only the brands with a clear strategy will be...
Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat If your...
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