Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy. The post generated some good discussion, with a few commenters calling attention to some of the basic challenges of this burgeoning...
Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee! @SocialEmployee We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of The Social Employee: How Great Companies...
Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business. The brilliance of Google+ lies in the variety of...
The following post by Mark Burgess (@mnburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to...
Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking...
By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to...
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