Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz
Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. While the value of knowing others in your industry has always been true, social media has changed the nature of how we know peers in our professional...What is a Brand, and why does it matter? New @DavidAaker Book #branding
Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter...The Rise of Social Leaders #SocBiz25 #SocBiz
The phrase “the future is now” is often repeated as a way of reminding all of us that the future is not something that we should passively wait for as it unfolds around us. Rather, it’s up to us to create it. Some exciting developments the past couple weeks...Listen to the Voice of Your Employees #SocBiz #HR #IBM
One can’t get very far into a social business conversation these days without the subject of analytics coming up. For many, this topic is welcomed, a chance to put current business thinking into action. For others, it’s a source of trepidation, a topic so...@HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness
As part of our involvement in the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard...
