Tasti D Lite: The Flavor of Social Branding

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Create a brand customers crave  “The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.  This sentiment is...

Recalculating Route: The New Customer Journey

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Everything changes. You might say that even change itself changes. For years, marketers have focused on what is called the AIDA model, in which brands drive Awareness, Interest, and Desire for products to achieve Action (purchase).  The fundamental problem with the...

2012 #Nifty50 Top Men in Technology on Twitter

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  Last year, my colleague Tom Pick (@TomPick) and I introduced the #Nifty50 awards, which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we’ve narrowed the criteria a bit to focus...

Real Brands Need Real-Time Leaders

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The Importance of Embracing Social Media in the C-Suite The impact of social media in the digital bazaar is undeniable.  Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy...