14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep...10 Steps to Create A Content Marketing Blueprint For Small Business
By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to...Content Marketing Gives Customers a Reason to Believe
“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously...Socialized! The Business of Building a Digital Network #socialized #socbiz
Acknowledge the Revolution It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out. And while you are powerless to stop it, you do have a choice: you can engage...The Future of Profit is Purpose by @Simonmainwaring #WeFirst
3 Critical Insights from #WeFirst by @Simonmainwaring @SimonMainwaring joins us once again with a special video message just for our Blue Focus Marketing community. In the video, Simon shares with us why the future of profit is purpose; why brands must seek fan...
