The Future of Profit is Purpose by @Simonmainwaring #WeFirst

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3 Critical Insights from #WeFirst by @Simonmainwaring

@SimonMainwaring joins us once again with a special video message just for our Blue Focus Marketing community. In the video, Simon shares with us why the future of profit is purpose; why brands must seek fan action, not acquisition and the changing role of brands in relation to their customer communities. Plus, he’s got a really special offer for his brand new training program, just for you! Enjoy the video, Cheryl. 

Video: 

Simon has spent his career crafting strategic storytelling for Fortune 100 brands including Nike, Coca-Cola, Toyota and Motorola, receiving over sixty international advertising awards at the Cannes Advertising festival, US One Show and British D&AD, among others. And now, for the first time ever, he’s released a training program to show you how to use the secrets of the smartest marketers in the world to grow YOUR business.

If you’re interested in a new, comprehensive program on how to become a social brand by the New York Time’s bestselling author, click here.

Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

Written by Cheryl Burgess

Cheryl Burgess is co-founder and CEO of Blue Focus Marketing®, a consulting firm that delivers future-ready marketing and training solutions to customer-centric organizations. She is the co-author of a groundbreaking new book: The New Marketing: How to Win in the Digital Age -- a book that looks to the future rather than analyzing the past, based on the contributions of CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale and marketing sages at Kellogg and Wharton. She is also the co-author of the pioneering and bestselling book, The Social Employee, which features in-depth success stories from IBM, AT&T, Cisco, Dell, Adobe, Southwest, and Domo. Cheryl is a global speaker and has been named a Top 12 Business Speaker by HuffPost. She is a LinkedIn Learning course author for Social Employees: The New Marketing Channel. Cheryl’s ideas have appeared in MIT Sloan Management Review, HBR Italia, Fast Company, and Forbes; she is a former special advisory board member to The Economist and The Economist Intelligence Unit. Other projects include the Wharton Future of Advertising 2020 program and the popular Wharton Business Radio ‘Marketing Matters’ series on XM Radio. As an IBM VIP influencer and futurist, Cheryl has spoken at numerous IBM events and contributed to leading initiatives such as The Future of Work. Cheryl is an advisory board member to Omnicom’s sparks & honey, a technology-led cultural consultancy that is disrupting the consulting, research, and agency worlds. She is a frequently invited guest speaker for Rutgers University graduate programs and has earned a BA in Journalism from the University of Pittsburgh. Twitter: @ckburgess

1 Comment

  1. Jayme Soulati
    Jayme Soulati on October 26, 2012 at 4:26 pm

    Hi, Simon:

    I featured your book and a quote of yours in my deck Wednesday night to the Executive MBA Program on Leadership & Strategy for the University of Tennessee, Knoxville. I spoke to about 20 highly niche corporate and SMBs on social media marketing.

    Really enjoy your material. Visionary.

    Reply

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