by Cheryl Burgess
Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say...
by Cheryl Burgess
Like any good program, social employee advocacy requires dedicated leaders to succeed. Which came first: The social employee advocate or the social leader? This chicken-and-egg question has been hounding marketers for years now. On the one hand, you can’t become a...
by Cheryl Burgess
This isn’t to say that you can just cut employees loose on Twitter and hope that everything turns out okay. During our interviews for The Social Employee, every organization we spoke to had some form of a social media policy—such as IBM’s frequently adopted...
by Cheryl Burgess
David Edelman – Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social...
by Cheryl Burgess
The conversation around social media and the workplace is evolving at a rapid pace. In the early part of the decade, everyone was focused on the concept of the social business. Another realization soon followed: In order to have a social business, you have to have...
by Mark Burgess
Originally published on Rutgers Executive Education Blog, Tue, May 19, 2015 Blog by: Mark Burgess 1. Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with...
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