Content Marketing Gives Customers a Reason to Believe

“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek.  The best brands give customers reasons to care about them.  Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously...

Are You Building A Culture Of Content?

Harnessing The Power Of Content To Engage Your Customers   The most common buzzword on the lips of marketers right now is content marketing.  Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and...

How Does a Brand Become Social? #WeFirst

    Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives.  Although not everyone is sharing online, many of us are.  Facebook alone boasts over 800 million active users at...