Master the “why”, and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear...
Is your brand building a culture of engaged, activated social employees? To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. It is with that spirit that Blue Focus...
Earlier in October, the Wall Street Journal published an interesting analysis of a recent Deloitte survey, titled “Exploring Strategic Risk.” From these Deloitte results, it has been determined that companies in every industry now consider reputations to be the most...
Two weeks ago, we had the opportunity to present at a panel in the 2013 Pivot Conference (@PivotCon), held from Oct. 15-16 in New York City. And to be honest, our heads are still spinning from the wonderful whirlwind of events that took place in such a short amount of...
A recent IBM global C-Suite study has provided the latest volley of evidence demonstrating that the age of the social business is well underway, and that it’s time for brands to get on the bandwagon. This isn’t necessarily news by itself, but coupled with one of the...
In 2011, I teamed up with Tom Pick (@TomPick) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year, we cast a wide net, honoring those...
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