Yesterday, we had the pleasure of speaking with Robert Thompson (@RobertHThompson) for his weekly Thought Grenades podcast. The conversation centered around the ideas and...
Social marketing is a tricky proposition. To be successful, one must develop a strong presence on social channels, but they must do so without appearing pushy, needy, vain, or otherwise undesirable and unworthy of attention. At its core, this means that skills like...
Blue Focus Marketing is happy to announce the release of our newest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Following in the tradition of our previous videos, which focused on the brand/employee...
Several months ago, we released our first video in support of our Amazon best-selling book, The Social Employee. The video, which we affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the...
What does the word “social” mean to you? When asked a question like this, many of us might roll our eyes at how obvious the answer seems. Nevertheless, I found myself chewing on this idea lately after a tweet I received from Tom Peters (@tom_peters) a little over a...
What does the word “social” mean to you? When asked a question like this, many of us might roll our eyes at how obvious the answer seems. Nevertheless, I found myself chewing on this idea lately after a tweet I received from Tom Peters (@tom_peters) a little over a...
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