One can’t get very far into a social business conversation these days without the subject of analytics coming up. For many, this topic is welcomed, a chance to put current business thinking into action. For others, it’s a source of trepidation, a topic so...
Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit (@TheEIU), the research arm of The Economist Group, which was tasked to help determine the Top 25 Social Business Leaders out there today. Aside...
When we were invited to present our speech, “The Rise of the Social Employee & the Social Leader” at the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing CEO and CMO Cheryl Burgess (@CKBurgess) and I were also asked to...
As part of our involvement in the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard...
In early July, we had the privilege of participating in the seventh annual Social Business Forum (@SocialBizForum) in Milan. At the event, Blue Focus Marketing President, Mark Burgess (@MNBurgess) and I gave a speech titled “The Rise of the Social Employee & the...
I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to...
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