Prof @ShenYeniyurt Helps Launch Rutgers Business Review by @mnburgess
We have reached an important turning point in the age of social marketing. While a majority of organizations and CMOs plan on investing greater resources into content marketing, social employee advocacy, and customer experience initiatives, many are doing so without a...In the Brave New World of #ContentMarketing Hope is Not a Strategy.
Does your organization produce and curate exciting content, or do you just kind of wing it? In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts...Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? What does culture eat for lunch—or even dinner? For...Your Employee is the Voice of your BRAND #Business #Marketing #Branding
Our first video in support of our Amazon best-selling book, The Social Employee, affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s...How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
Originally posted on IBM Social Business Spotlight Blog – April 25, 2016 Written by: Cheryl K Burgess You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016 Recently, I was invited to attend the “IBM OutThink Tour 2016” event...
