Since it’s debut in January, Vine has quickly captured the imaginations of businesses large and small. Brands have used Vine to offer short, often witty, messages to their customer bases. The themes of these posts are naturally varied, with each innovating in exciting...
Master the “why”, and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear...
Master the “why”, and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear...
Is your brand building a culture of engaged, activated social employees? To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. It is with that spirit that Blue Focus...
In 2011, I teamed up with Tom Pick (@TomPick) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year, we cast a wide net, honoring those...
Sometimes it feels like the business world has been in one long, seemingly unending state of self-reflection over the last few years. During this prolonged period of organizational rumination, members of the C-Suite have been far more likely to ask questions like “Is...
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