Comments or questions are welcome.
Mark Burgess – Blue Focus Marketing (left) Cheryl Burgess – (Blue Focus Marketing) (Mark & Cheryl Authors of The Social Employee (McGraw-Hill, 2013), Dana Williams – Southwest Airlines & David Edelman (right)- McKinsey & Company (Foreword – The Social Employee) – Oct. 16, 2013 
Mark Burgess is cofounder and president of Blue Focus Marketing, a social branding firm that helps businesses realize the power of the social employee. The f
irm also focuses on integrated marketing and content marketing solutions. Burgess is a digital marketer, content marketing strategist, speaker, and marketing executive. His career spans advertising, marketing, professional services consulting, and education. Mark is an expert blogger for AT&T Business Solutions. He is a member of the Wharton Advertising 2020 Contributor Community. Burgess has held senior level B2B and B2C positions at McCann, PwC, and AT&T. An adjunct MBA professor at leading universities, Burgess ranks in the Top 100 Marketing Professors on Twitter. Mark is listed on Forbes as Must-Follow Marketing Minds 2014. Follow him on Twitter at @mnburgess @SocialEmployee and @BlueFocus.
Mark Burgess | Speaking Engagements
May 10, 2014 TEDxNavesink TEDx “The Rise of The Social Employee” — Mark Burgess
October 16, 2013 “The Rise of the Social Employee” Kare Anderson’s interview with Mark Burgess, Co-Author of The Social Employee, and President of Blue Focus Marketing. “Join the @SocialEmployee Revolution!!!
Interview with Mark Burgess, Blue Focus Marketing and Peter Cardon, Professor, Marshall School of Business
Mark Burgess and Ajay Ramachandran – IBM – NYC December 5, 2013 – Empowering Your Brand’s Employees to become Advocates and Social Sellers
Mark Burgess Presentation at Wharton Future of Advertising 2020 Roundtable
Mark offers a range of training and speaking engagements from a keynote address to a 1 or 2 workshop.
Examples of speaking and workshop topics include:
- The Social Employee for B2B & B2C Marketers, Sales, HR or Educators
- Building Your Brand from the Inside Out
- Strategy, Workshops & Training
- Social Executive Coaching
- Social Branding and Social Media Strategy
- Corporate Social Media Workshops
- Strategy, Networking, Execution
- Integrated Marketing Communications (IMC)
- Brand Choreography
Upcoming Speaking and Training Schedule (2013)
- Pivot Conference NYC – Oct. 15 & 16, 2013 – Sharing stage with Co-Author Cheryl Burgess, David C. Edelman, Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company, and Dana Williams – Integrated Marketing – Southwest Airlines.
- September 9-11 – American Marketing Association (AMA), Annual Marketing Conference, New Orleans; Marketing Workshop
- Fall – Rutgers University Master of Business & Science Program, Strategic Marketing
- September – Rutgers University Virtual Mini-MBA: Social Media Marketing
- September 16 – Rutgers University Mini-MBA: Social Media Marketing
- September 19-20 – American Marketing Association (AMA), Content Marketing Workshop, San Francisco
- October 16 – Rutgers University Virtual Mini-MBA: Social Media Marketing
- October – Private Corporate Event, New York City
- October – Fairleigh Dickinson University, Entrepreneurship &Innovation
- October 24-25 – American Marketing Association (AMA), Integrated Marketing Communications Workshop, Chicago
- November 13 – Rutgers University Mini-MBA: Strategic Marketing
- December 12-13 – American Marketing Association (AMA), Content Marketing Workshop, Philadelphia
Cheryl Burgess, cofounder, CEO, and CMO of Blue Focus Marketing, is an award-winning social branding marketer and speaker with expertise in B2B marketing. Burgess, who Huffington Post called a social media “Passionista,” appears regularly as an expert blogger for AT&T Business Solutions. Blue Focus Marketing won Marketing Sherpa’s 2012 Reader’s Choice Award for Best Social Media Marketing Blog. She is a member of the Wharton Advertising 2020 Contributor Community and a featured blogger at CMO.com. Cheryl was listed globally as the 28th most talked about marketer by senior marketers and the 18th most retweeted in a report study via LeadTail.She is also the winner of four Twitter Shorty Awards. Cheryl is listed on Forbes as the Must-Follow Marketing Minds in 2014. In 2011, she cofounded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter at @ckburgess @SocialEmployee and @BlueFocus.
Cheryl Burgess and Ethan McCarty – IBM at #IBMConnect 2014 – January 28, 2014
Images and Tweets from IBM Connect 2014 with Cheryl Burgess and Ethan McCarty – IBM “Branding From Inside Out – The Social Employee” Jan. 28, 2014
January 28, 2014 at IBM Connect 2014 discussing our book, The Social Employee (McGraw-Hill, 2013) and the role of social executives – C-Suite. Left Mark Fidelman, Cheryl Burgess and Mark Burgess (right)
Cheryl Burgess | Speaking Engagements
December 12, 2013, “Dell World 2013 Fireside Chat – Cheryl Burgess, author of the Social Employee, Interview with Amy Heiss (@AmyHatDell), Employee Training, Activation and Engagement in Social Media at Dell (SMaC U).
Cheryl Burgess Presentation at Wharton Future of Advertising 2020 Roundtable
Wharton Advertising 2020 Contributors – Penn Club NYC – April 25, 2013
Cheryl offers a range of training and speaking engagements from a keynote address to a 1 or 2 workshop.
Examples of speaking and workshop topics include:
- The Social Employee for B2B & B2C Marketers, Sales, HR or Educators
- Building Your Brand from the Inside Out
- Strategy, Workshops & Training
- Social Executive Coaching
- Social Branding and Social Media Strategy
- Corporate Social Media Workshops
- Strategy, Networking, Execution
Cheryl Burgess Speaking Events
Private Corporate – C-Levels – September 24 – 25, 2013
Pivot Conference NYC – Oct. 15 & 16, 2013 – Sharing stage with Co-Author Mark Burgess, David C. Edelman, Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company, and Dana Williams – Integrated Marketing – Southwest Airlines.
KPMG sponsored event CIMPA – Cayman Islands – May 7, 2013
CIMPA Conference Speaker Pack 2013 Burgess
Cheryl Burgess Presentation at Wharton Future of Advertising 2020 Roundtable NYC April, 2013
Wharton School of the University of Pennsylvania_2012206
http://wfoa.wharton.upenn.edu/events-past/advertising-2020-contributor-roundtable/
Rutgers University – Guest Lecturer – Social Media Business Strategy – Nov.7, 2012
AT&T Networking Leaders Academy Annual Conference – Better Networkers. Better Writers. – February 23, 2012
AT&T Networking Leaders Academy
Cheryl Burgess – AT&T Author Bio
“Perils of Social Media in a Crisis” – Business Continuity & Risk Management Conference – Morgan Stanley Bank Headquarters – NYC
Contact Information:
Please direct all media queries, event/booking information, review copy requests, or other questions to the following:
Email: info@bluefocusmarketing.com
Blue Focus Marketing
P.O.Box 6271
Bridgewater, NJ 08807
Phone:
+1 908.566.3359
Fax:
+1 908 566.0799
Find Us Online:
Website: bluefocusmarketing.com
Twitter:
Articles you may be interested in reading:
Why Social Employee Follow Social Executives? by Chery Burgess, CEO & CMO – Blue Focus Marketing via CEO.com
“Branding from the Inside Out” by Cheryl Burgess, CEO & CMO – Blue Focus Marketing via CMO.com
July 30, 2013 “The Future of Marketing – B2B Marketing Expert Interviews eBook” by Michael Brenner, VP of Marketing and Content Strategy, SAP
CLICK HERE TO DOWNLOAD: The Future of Marketing – B2B Marketing Expert Interviews eBook
B2B Social Marketing Report: Marketing Executives on Twitter Reach, Engage, and Influence Marketing Decision Makers Q1 2013 – Page 16 Cheryl Burgess is ranked #25 – Top 100 PEOPLE mentioned by senior marketers in Q1 2013, based on the number of marketers in our sample that mentioned the user during the report period.
September, 19, 2013 The Social Employee: The Secret Sauce That Cisco, Southwest Airlines, And Adobe Use To Win by David Brier via Fast Company – Cheryl Burgess Interview
