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The Conference Board LogoMay 28, 2015 – Mark Burgess Presenting on Social Employee and Employee Engagement in the digital workforce.

IBM logo  March, 2015 IBM Webinar – “Changing The Learning Culture” Mark Burgess and Cheryl Burgess with IBM. – Insights on social employees.

The Conference Board Webinar Dates

March 27, 2015 – The Conference Board Workshop and Speaking Session – NYC – Mark Burgess and Cheryl Burgess

Financial Review AFR Boss March 13, 2015 Book Review by Joannne Gray, Editor for AFR Boss

Financial Review BOSS Magazine

  March 13, 2015 – AFR Boss Magazine [PRINT]

Rutgers Business School Logo February 6, 2015 Featured story on Rutgers Business School website on MIT Sloan and our book, The Social Employee (McGraw-Hill).

MIT Sloan LogoFebruary 18, 2015 – MIT Sloan’s Newsletter    Should Employees Be Encouraged to Tweet?”


Boston Glob  The Boston Glob – Feb. 15, 2015 Should you let just any employee tweet about your company?  Read:

Find an example to follow:

In Etherington’s case, it was the book “The Social Employee: How Great Companies Make Social Media Work,” by Cheryl Burgess and Mark Burgess. The book argued that the company should “ensure that our employees understand and embrace that we are all stewards of our brand.”

MIT Sloan Logo  February 5, 2015 – MIT Sloan Management Review:

“Can You Really Let Employees Loose on Social Media?” by Gerald C. (Jerry)Kane – MIT Sloan Management Review.

MIT Sloan Management Review: Read how the power and impact of our book, The Social Employee (McGraw-Hill) inspired and “resonated” with Martyn Etherington, CMO and Chief of Staff – Mitel, so much that it inspired his social business transformational journey turning Mitel’s $1.2 billion business into “Mitel Champions” of empowered employees!

Feb 7, 2015 – How Quickly Can You Get Your Employees Tweeting About You?  by Leslie Brokaw

IBM Book Club Banner FINAL 2015


IBM as listed our book, The Social Employee (McGraw-Hill) as IBM’s Social Business Book of the  month of February, 2015!

IBM Book of the Month Club February 2015

IBM Cheryl Quote 2My quote is taken from my IBM Social Business Insights Blog
Please don’t forget to join us on Feb. 12th at 1:00 PM ET for IBMs #SocBizChat

IBM logo

IBM has selected our book, The Social Employee, (McGraw-Hill) as IBM’s Social Business Book of the month for February, 2015.  Check out our IBM #SocBizChat – Feb. 12, 2015 at 1:00 PM ET.

IBMNR_SocialBusiness_BookClub_Kevin Cheryl_02.03.15

Join IBM’s on Feb. 12th at 1:00 PM EST – Also, hope you enjoy reading my new IBM Social Business Insights article on social business / social leaders / social employees and that our book is listed by IBM as their social business book of the month for February!
Chat: IBM “The Shortlist” Twitter Chat
Topic: The Social Employee
Day/Time: Thursday, Feb. 12, 1 p.m. ET
Moderator: IBM (@IBMSocialBiz)
Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall)
Hashtag: #socbizchat

IBM SE Quote 1 The Social Employee



Dell World 2014 Cheryl Burgess Mark BurgessNovember, 2014 – Dell World 2014  WATCH OUR VIDEOS – Click here

Sept., 29, 2014 The Social Employee Book Review – by Louise McGregor @changememe

FDU Sept., 2014 The social employee: FDU marketer discusses the future of business with social media – Mark Burgess, adjunct professor of Marketing – SDU’s Silberman College of Business

Forbes_Top_CMOs Cheryl Burgess



TEDx TEDxNavasink Logo 400_400 Mark Burgess

  June 17, 2014 Dynamic Signal Post sharing Mark Burgess TEDxNavesink “The Rise of The Social Employee”.  #TEDx

Cheryl and Renee IMW14        June 4, 2014. Renee Ducre, Global Marketing Director, IBM and Cheryl Burgess discussing The Social Employee (McGraw-Hill) at Integrated Marketing Week #IMW14

TEDx TEDxNavasink Logo 400_400 Mark Burgess

  May 10, 2014 TEDxNavesink TEDx “The Rise of The Social Employee”  – Mark Burgess


AMA Logo   May 12, 2014 – Author Series: The Social Employee: How Great Companies Make Social Media Work – Podcast with Mark Burgess

Untitled-3        May 10, 2014  Book Review of The Social Employee  – Cheryl Burgess and Mark Burgess by Nis Frome

IBM logo  April 4, 2014 IBM’s new TV commercials made with IBMers by Andrew Grill (@AndrewGrill)

Rider MagazineMarch 28, 2014 Rider University Magazine for Alumni and Friends.

RedboothMarch 17, 2014 “Capture the Biggest Missed Opportunity for Employee Participation” by Kare Anderson


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March 20, 2014 – [VIDEO]  Cheryl Burgess and Mark Burgess, Blue Focus Marketing – IBM Social Business Tips


Social Media Buzz Chat Fidelman Unedited


  March 11, 2014 [VIDEO] An “Unedited” Are You a Social Executive Chat With @MarkFidelman #IBMConnect





Tom Peters Bag of Marble SocBiz

  March 7, 2014 Tweet by Tom Peters (@Tom_Peters), “All need to know about social business encapsulated by    IBM’s “bag of marbles” word picture, p54, The Social Employee, C. & M. Burgess”

TEDxNavesink Mark Burgess 2014

TEDxNavesink – Announced: February 22, 2014 “Rise of The Social Employee” May 10, 2014 – Mark Burgess, co-author of The Social Employee (McGraw-Hill) – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom on building a social business by empowering their employees.






Webbiquity  March 4, 2014 Book Review: The Social Employee by Tom Pick (@TomPick) via Webbiquity


HuffingtonPostMarch 3, 2014 “To Build a Personal Brand With Social Media Takes Experimentation” by Peter Cardon, Professor, USC Marshall – Interview with Mark Burgess


Interview with Mark Burgess, Blue Focus Marketing and Peter Cardon, Professor, Marshall School of Business

Dynmic Signal Recorded Webinar Cheryl Burgess

Feb. 18, 2014 Recorded Webinar:  Cheryl Burgess and Mark Burgess discuss Rise of The Social Employee with Ajay Ramachandran – Dynamic Signal.


[VIDEO} IBM Connect 2014 with Cheryl Burgess and Sandy Carter – IBM General Manager, IBM Ecosystems and Social Business Evangelism at IBM Jan. 28, 2014  

Ethan McCarty Cheryl Burgess IBM Connect C


Images and Tweets from IBM Connect 2014 with Cheryl Burgess and Ethan McCarty – IBM “Branding From Inside Out – The Social Employee” Jan. 28, 2014



IBM Connect Mark Fidelman Cheryl Burgess

January 28, 2014 at IBM Connect 2014 discussing our book, The Social Employee (McGraw-Hill, 2013) and the role of social executives – C-Suite.  Left Mark Fidelman, Cheryl Burgess and Mark Burgess (right)




Cheryl Burgess and Ethan McCarty, Director – IBM at #IBMConnect 2014 – January 28, 2014

Watch live streaming video from ibmsoftware at


PODCAST –  January 26, 2014 Social Business Engine with Bernie Borges “Data Driven Marketing With Andrew Davis”   

IBM Top 20 Books Sold_Social Employee January 30, 2014 – The Social Employee is listed as Top 20 Best Sellers at #IBMConnect 2014!


January 28, 2014 IBM Social Business Chat Recap

IBM Book Signing

  January 22, 2014  – Book Signing for The Social Employee at IBM Connect 2014 – Orlando at IBM Library

IBM Andrew Grill MessageJanuary 21, 2014 –  Andrew Grill – Global Partner – Social Business at IBM – “Looking forward to meeting friends” [IBMConnect 2014]

Moveo  Jan. 17, 2014 “Employee Spotlight Featuring Kevin Randall” by Movéo Team

[VIDEO] December 5, 2013 -Mark Burgess – Co-Author of The Social Employee and Ajay Ramachandran Dynamic Signal – Chief Marketing and Product Officer.


January 9, 2014 – Why Developing Personal Brands is Crucial in Professional Services Firms by Guy Alvarez @guylaw1313

Katrina Klier  January 1, 2014  14 Digital Imperatives by Katrina Klier – (#6)

US NewsONLY  December 23, 2013 Online Content Can or Make a Brand  U.S. News & World Report – Mark Burgess’ quotes on The Social Employee.

AMA LogoDecember 18, 2013 American Marketing Association Podcast with Mark Burgess, Co-Author of The Social Employee.  Listen to podcast here.


Forbes Must Follow Marketing 2014 mnb ckb

December 17, 2013  Must-Follow Marketing Minds on Twitter 2014 – Including:  Mark Burgess @mnburgess and Cheryl Burgess @ckburgess

December 17, 2013 (@Jill_Rowley) Jill Rowley, Social Selling & Social Business Evangelism & Enablement, Oracle~>Jill Rowley’s Oracle Twitter Video 


Dell_World_2013December 12, 2013, “Dell World 2013 Fireside Chat – Cheryl Burgess, author of the Social Employee,  Interview with Amy Heiss (@AmyHatDell), Employee Training, Activation and Engagement in Social Media at Dell (SMaC U).


IBM SmarterPlanet Cheryl Burgess.jpg

Tom Peters S Train December 9, 2013 – How “Digital Rewards” Can Help Build Employee Buy-In by Cheryl Burgess (@ckburgess)


NovembCisco Bloger 25, 2013 – Why the “Social Employee” is Inevitable by Ron Ricci (@RonRicciCisco), Vice President, Customer Experience Services at Cisco.

November 8, 2013 – Social Enterprise Today – The Traits of a Social Employee by Elizabeth Lupfer @elizabethlupfer

Tom Peters Audience


Tom Peters CROP_W Favorite Biz Book Nov

Tom Peters Kare Anderson Eudaemonia

Tom Peters Twitter Sharp Aaker




Pivot Conference Speakers_Cheryl Burgess

October 16, 2013 “The Rise of the Social Employee”  Kare Anderson’s interview with Mark Burgess, Co-Author of The Social Employee, and President of Blue Focus Marketing. “Join the @SocialEmployee Revolution!!!


Tom Peters pg 53_76 IBMs Chapter

Tom Peters (Twitter) attribution PPT

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Tom Peters Kevin Randall 1st copy

SocialEmployeeInfographic_FINALNovember 1, 2013 [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz by Cheryl Burgess (@ckburgess) via @BlueFocus

SmarterPlanet.fw.jpg  IBM logo October 31, 2013 “Why it’s Important to Leave Your Brand’s ‘Footprints’ in the Digital Bazaar”  by Mark Burgess co-author of The Social Employee via IBM Smarter Planet

October 24, 2013-    PowerViews (blog and video) with Jill Rowley: Social Employees Should Connect and Amplify by Dan McDade

October 18, 2013 – The Power of The Social Employee   by Eric Clark – @EA_Clark

October 16, 2013 – Social Employees and Social Executive Prospective – Cheryl Burgess interviewed by Fred McClimans YouTube/Podcast at Pivot Conference

Forbes October 15, 2013 – The Best Way To Prevent Social Media Disasters by Dorie Clark (@DorieClark) via Forbes
Cisco Blog

October 9, 2013- Cisco’s Blogs – 5 Steps to Success: Encouraging Employee Social Media Engagement by Katie Gibbs Masters  Social Media Manager – Cisco


IBM logoSmarterPlanet.fw.jpg#P4SPChat: The Social Employee – Twitter Chat, Oct 10, 12:00 Noon – 1:00 PM Eastern Time.  Also, read Blue Focus Marketing’s Blog announcement of #P4SPChat.


HuffingtonPost.fw   October 1, 2013 To Engage or Not Engage Employees in Social Media — That Is The Question Jure Klepic via    Huffington Post

AdvertisingAgeSept. 30, 2013 Here’s the Dirty Little Secret about Social Media by Howard Pyle, IBM via Advertising Age


October 1, 2013 The Social Enterprise: Employee-centric vs. Customer-centric Strategies by Sam Fiorella and Sam’s Amazon 5 Star Review

IBM logoSmarterPlanet.fw.jpgSeptember 23, 2013 When Building a Social Employee Culture, It’s All About the “Why”  by Cheryl Burgess posted on IBM’s Smarter Planet Blog

September 19, 2013 FFast Company Cheryl Burgess.fwast Company @FastCompany Tweet of David Brier’s Article – The Social Employee:  The Secret Sauce That Cisco, Southwest Airlines and Adobe Use to Win 





FastCompanySeptember 19, 2013 The Social Employee: The Secret Sauce That Cisco, Southwest Airlines, And Adobe Use To Win by David Brier via Fast Company



September 5, 2013 Social Business and “The Social Employee” Video Reviews [Blog] by Doug Lehman

September 5, 2013 [VIDEO] Book Review II by Doug Lehman

September 3, 2013 [VIDEO] Book Review  by Doug Lehman

August 30th Reprint of Forbes article The Priceless Power of the Social Employee – Reprint of of Kare Anderson’s article via The Hartford – Small Business Head

August 18, 2013 New Book Review “The Book Review ~ The Social Employee” by Tony Riches via The Writing Desk

IBMAugust 15, 2013 “The Social Employee is an Amazon Best Seller” – by Suzanne Livingston via IBM Social Software


August 15, 2013 “The Socially Empowered Employee = Brand Journalist” by Michael Brito, author of upcoming book Your Brand, The Next Media Company: How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships (Que Biz-Tech) and Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech)

ForbesAugust 11, 2013 “The Priceless Power of Socially Empowered Employees” by Kare Anderson via Forbes Contributor (Emmy-winning former NBC and Wall Street Journal reporter turned speaker and strategist)

August 5, 2013 “The Social Employee Upcoming Book” via IBM Social Business

AdobeAugust 2, 2013 “Social Media Practices at Adobe” by Maria Proveromo – Senior Director, PR and Social Media – Adobe



August 1, 2013  “Why Social Employees Follow Social Executives”  by Cheryl Burgess via CEO.Com

Future of Marketing SeriesJuly 30, 2013 “The Future of Marketing – B2B Marketing Expert Interviews eBook” by Michael Brenner, VP of Marketing and Content Strategy, SAP

CLICK HERE TO DOWNLOAD: The Future of Marketing – B2B Marketing Expert Interviews eBook

July 18, 2013   “Do you have “Social Employees”? by Sandy Carter, Social Media to Social Business, IBM

July 18, 2013   “Book Preview” by Tom Pick, Webbiquity

July 18, 2013 “Book Preview” by 58RENLI

July 10, 2013   “The Social Employee by Cheryl and Mark Burgess” by Alyson Button Stone, Nimble

SAP Future of Marketing  April 10, 2013  “Are Social Employees The Future of Marketing?”   by Michael Brenner, VP of Marketing, SAP



Articles you may be interested in reading:

August 11, 2013 “The Priceless Power of Socially Empowered Employees” by Kare Anderson via Forbes – Contributor (Emmy-winning former NBC and Wall Street Journal reporter turned speaker and strategist)



IBM Verse: A fundamental social/collaboration solution for all organizations! – Jan., 2015


Branding from inside out-8.fwBranding from the Inside Out” by Cheryl Burgess, CEO & CMO – Blue Focus Marketing via



SocialExecCMOWhy Social Employee Follow Social Executives? by Chery Burgess, CEO & CMO – Blue Focus Marketing via



Pivot Conference Speakers_Cheryl Burgess

Pivot Conference – NYC – Brian Solis – Event Host – Oct. 15 – 16, 2013

Cheryl Burgess, Mark Burgess – Founders of Blue Focus Marketing, David C. Edelman Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company and Dana Williams, Integrated Marketing – Southwest Airlines will be stage together talking about “The Social Employee”



Brian Solis.fw25 Things Influential People Do Better Than Anyone Else by Mark Fidelman – Forbes – Ranked #16 Cheryl Burgess @ckburgess




Lead Tail Cheryl Burgess.fw

B2B Social Marketing Report: Marketing Executives on Twitter Reach, Engage, and Influence Marketing Decision Makers Q1 2013 – Page 16 Cheryl Burgess is ranked #25 – Top 100 PEOPLE mentioned by senior marketers in Q1 2013, based on the number of marketers in our sample that mentioned the user during the report period.


Fast Company The Social Employee Cheryl Burgess fwSeptember, 19, 2013 The Social Employee: The Secret Sauce That Cisco, Southwest Airlines, And Adobe Use To Win by David Brier via Fast Company



Global_CMO_Magazine_Cheryl Burgess_fw

October 7, 2013 – Measuring Marketing ROI – Panel includes: Cheryl Burgess @ckburgess, via Global CMO Magazine


Join @SocialEmployee Google+