by Cheryl Burgess
Join us live for the Wharton Future of Advertising 7th Annual Tweet Meet and Vote for Your Favorite Super Bowl 51 Commercials Using #WhartonFoA We are honored to be live panelists for the Wharton Future of Advertising Tweet Meet for 7 consecutive years....
by Cheryl Burgess
Social Employee Advocacy Works, but How Do You Get Started? Do you have a social employee advocacy program in place at your organization? According to recent data from Altimeter, 90 percent of organizations are either working to build an employee advocacy program, or...
by Cheryl Burgess
How do you turn your employees loose on social media without them going rogue? We’ve all heard the horror stories of social media engagement efforts gone wrong. No brand wants to appear tone-deaf or insensitive with their employee advocacy efforts—or worse, to leave...
by Cheryl Burgess
Does social employee advocacy actually build brand value— or is it just a passing phase? At Blue Focus Marketing, we’ve been fans of building engaged brand ambassadors in the workplace since long before the release of our best-selling book, The Social Employee...
by Cheryl Burgess
Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say...
