Does social employee advocacy actually build brand value—
or is it just a passing phase?
At Blue Focus Marketing, we’ve been fans of building engaged brand ambassadors in the workplace since long before the release of our best-selling book, The Social Employee (McGraw-Hill, 2014). And if the results of a recent Altimeter study are any indication, social employee advocacy is here for the long haul. According to the survey:
- Consumers respond better to employee posts better than they do to branded posts—with 21 percent reporting liking an employee post.
- Employees report feeling “more connected and enthusiastic” about their companies as a result of social advocacy.
- Employee advocacy was found to assist recruiters and support employment branding.
With such encouraging data, it’s no wonder that 90 percent of brands surveyed are either already building or getting ready to build their own employee advocacy platforms.
But where do you get started?
Join us for our new video tutorial course “Social Employees: The New Marketing Channel,” where we reveal the many reasons why social employees matter—and how you can activate them within your organization. This 22-part course, released by Lynda.com, a LinkedIn company, takes the covers off employee advocacy—from building an effective pilot program to mastering employee-generated content strategies.
Make no mistake about it: social employee advocacy works. Click here to find out how.
Cheryl Burgess is co-founder and CEO of Blue Focus Marketing®, a consulting firm that delivers future-ready marketing and training solutions to customer-centric organizations. She is the co-author of a groundbreaking new book: The New Marketing: How to Win in the Digital Age -- a book that looks to the future rather than analyzing the past, based on the contributions of CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale and marketing sages at Kellogg and Wharton. She is also the co-author of the pioneering and bestselling book, The Social Employee, which features in-depth success stories from IBM, AT&T, Cisco, Dell, Adobe, Southwest, and Domo.
Cheryl is a global speaker and has been named a Top 12 Business Speaker by HuffPost. She is a LinkedIn Learning course author for Social Employees: The New Marketing Channel. Cheryl’s ideas have appeared in MIT Sloan Management Review, HBR Italia, Fast Company, and Forbes; she is a former special advisory board member to The Economist and The Economist Intelligence Unit. Other projects include the Wharton Future of Advertising 2020 program and the popular Wharton Business Radio ‘Marketing Matters’ series on XM Radio. As an IBM VIP influencer and futurist, Cheryl has spoken at numerous IBM events and contributed to leading initiatives such as The Future of Work.
Cheryl is an advisory board member to Omnicom’s sparks & honey, a technology-led cultural consultancy that is disrupting the consulting, research, and agency worlds.
She is a frequently invited guest speaker for Rutgers University graduate programs and has earned a BA in Journalism from the University of Pittsburgh. Twitter: @ckburgess