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@SocialEmployee Featured in New eBook: Future of Marketing @BrennerMichael

by Cheryl Burgess

Michael Brenner’s eBook – Future of Marketing –  Brings Tomorrow a Little Closer to Today What is the future of marketing? Based on the sheer number of people asking this question over the past year, from Wharton to McKinsey, Harvard Business Review...

Announcing: The Social Employee (McGraw-Hill, 2013) @SocialEmployee

by Cheryl Burgess

Press Release Blue Focus Marketing announces the release of a new book The Social Employee: How Great Companies Make Social Media Work McGraw-Hill publication features success lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Domo and Acxiom on...

Top 5 Tenets Of An Effective Community Management Policy

by Cheryl Burgess

As outlets for showcasing your brand’s eminence and personality in the industry, customer-facing platforms for community building are essential for driving brand awareness and engagement. But effective community management can sometimes be a tricky thing. As a...

Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)

by Cheryl Burgess

Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee! @SocialEmployee   We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of  The Social Employee: How Great Companies...

Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir

by Cheryl Burgess

  Branding from the Inside Out!   Join the Revolution Now! We are excited to share Chapter 3, “Brands Under Pressure” from our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! This free...
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