With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work, now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book....
I am pleased to announce the launch of Blue Focus Marketing’s latest venture, The Social Employee Workshop. This dynamic workshop expands on the ideas and arguments put forth in our recent McGraw-Hill book, The Social Employee (currently an Amazon best seller in...
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. If you start with the why, the personality you will create...
The Social Employee @SocialEmployee is an Amazon Best Seller! One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work, available now through McGraw-Hill, is the idea that establishing real connections with real people matters....
Earlier this year, the Wharton Future of Advertising Program unveiled its groundbreaking Advertising 2020 Project. Through the project, industry thought leaders were asked to weigh in with their thoughts on what advertising might look like in 2020, and...
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