Does Your @SocialEmployee Know the “Why” of Your Brand?
The words we use in the business world speak to our collective dreams and aspirations. Every few years or so, new buzzwords come in to replace the old ones, pointing our way like the North Star to our future. The language we use reflects how we see ourselves at our...@BlueFocus Founders @CKBurgess and @MNBurgess to Speak at @pivotcon 2013 Pivot Conference, Oct. 15-16 in NYC
Blue Focus Marketing is pleased to announce that co-founders Cheryl Burgess and Mark Burgess will be speaking at the 2013 Pivot Conference, set for October 15 & 16 in New York City. They will be joined on stage with David C. Edelman, Global Co-Leader,...Leadtail Releases 2013 B2B Social Marketing Report
B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013....@Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work, available now through McGraw-Hill, we explain that a brand cannot communicate externally unless it first learns to communicate...
