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What is a Brand in the #Social Age on @WhartonFoA – And Congrats! @davidedelman

by Cheryl Burgess

David Edelman – Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social...

Register for Fairleigh Dickinson University #ContentMarketing Seminar #NJ #Content

by Cheryl Burgess

On Friday, Oct. 28, Blue Focus Marketing (@BlueFocus) with be visiting Fairleigh  Dickinson University (@FDUwhatsnew) for an exciting new social business seminar. Titled, “Content Marketing Seminar,” this day-long event will cover the who, why, and where of content...

Everyone Can Benefit from #SocialEmployee Advocacy #Marketing @catharinehays @WhartonFoA @tom_peters @davidedelman

by Cheryl Burgess

Social employee advocacy is taking off. According to Altimeter, 90 percent of brands are either already pursuing or are currently planning some form of social employee advocacy. That’s not just a trend; that’s a revolution. But does every brand need social employees?...

What Does #EmployeeEngagement Have To Do With the Internet of Things #IoT

by Cheryl Burgess

What does employee engagement have to do with the Internet of Things (IoT)? Why is the IoT going to be instrumental in creating a flexible, collaborative working environment for the rapidly growing Millennial workforce? I address these questions and more in my recent...

Join us w/ @WhartonFoA @catharinehays @tom_peters @davidedelman @KevinBrandall @mnburgess #marketing

by Cheryl Burgess

When social business strategists like Tom Peters, David Edelman, and Kevin Randall come together to talk shop, you can bet the business world will be tuning in. Lucky for us, we’ll have front-row seats! Join us on Wed., Sept. 7, from 5–7 p.m. EDT, as we speak with...
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