Social Employee: The New Marketing Channel
It’s no secret that social employees can supercharge your brand. You know it. We know it. Small startups, international powerhouses, and everyone in between know it.
But there’s a big difference between knowing and doing.
Are you ready to start walking the walk?
Click here to join us for “Social Employees: The New Marketing Channel,” our exciting new video tutorial online course for Lynda.com!
This 22-part course is tailor-made to jumpstart your social efforts. Learn how to:
- Build your brand from the inside-out
- Design and launch an effective social employee pilot program
- Secure employee buy-in from the mailroom to the C-Suite
- Produce and share irresistible content across channels
We know what leading brands like IBM, Dell, Adobe, Southwest Airlines, Cisco and Domo are doing to engage employees and delight customers. And now, with “Social Employees: The New Marketing Channel,” you can too!
What you should know before watching this course video.
Culture eats strategy for breakfast.
Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
See what others are saying about The Social Employee and order your copy today!
Please check out @SocialEmployee media buzz!
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
FOREWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.
Download ~> Free Chapter 3 – “Brands Under Pressure”