What's In It For Me

[VIDEO] “What’s In It for Me?”

Use the Win/Win to Unlock the #SocialEmployee #WIIFM

For many in today’s plugged-in social workforce, it’s not enough to be content with simply getting the job done. Today’s employees want to know that what they’re doing is both valuable to the company and beneficial to their careers. And with the average worker changing jobs 12–15 times in their lifetime, it’s easy to see why this “what’s in it for me?” (#WIIFM) attitude has become so prevalent in the workforce.

The #WIIFM question can also be leveraged into a powerful win/win scenario for both brand and employee. How? Simply put, when employees understand the value of a task or project, they are more motivated to not only do their job, but also to excel at it. We are proud to share our latest video, “What’s in It for Me?”, to demonstrate how this might play out in the workplace:

As we demonstrate in our best-selling book, The Social Employee (2013), the organizations that know how to engage their employees produce the most value both for their business and for their workforce. Here are some tips to master the #WIIFM and help your employees excel:

Give employees opportunities to learn new skills. Providing opportunities for active social learning creates not only a happier workforce, but also a more skilled one. Further, it can also help your organization identify skilled leaders and teachers within your ranks.

  • Provide regular feedback. Organizations like Adobe have begun replacing outdated annual review and “rank and yank” systems with regular employee check-ins. This allows employees greater opportunities to learn and improve and reduces the chances of a project going offtrack or over-budget.
  • Incentivize achievement. A recent Pricewaterhouse Coopers survey of millennials found that career advancement opportunities and incentivization were the top two factors in attracting today’s top employees. Make sure a job well done is noticed and rewarded, or watch your brightest stars seek opportunities elsewhere.

What is your organization doing to answer the #WIIFM question? Share your thoughts in the comments below.




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Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

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In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


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“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.

Download ~> Free Chapter 3 – “Brands Under Pressure”




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