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I am pleased to announce that I will be speaking at this year’s Amplify Festival (@AmplifyFest) in Australia, which is set to take place June 1–5. This TED-like event, now in its 10th year, is open to all employees, partners and clients, as well as the public, and with the goal of fostering great conversation and exciting ideas. Rather than presenting itself as a sales or marketing event, the Amplify Festival (or AMP for short) bills itself as a shared learning event—a massive hub of innovators from all around the world—and all ends of the professional spectrum.

AMP was first founded by Annalie Killian (@maverickwoman), who continues to grow the event as a Catalyst for Magic and producer of AMP’s Festival of innovation in business, leadership and technology. The festival has established itself as a fantastic forum in Australia—and I am beyond thrilled to both share and learn new ideas on how employees, leaders and stakeholders can build a brand from the inside out by empowering their employees to understand and innovate more purposefully around what customers need—not only today but in the future.

Register for the 2015 Amplify Festival here!

To celebrate my upcoming participation at AMP, I was recently interviewed by Joanne Gray (@JoGrayBoss) for AFR Boss (@AFRBoss). In the interview, we focused on a few of the concepts in my best-selling book, The Social Employee (McGraw-Hill, 2013), co-written with my partner and Blue Focus Marketing cofounder, Mark Burgess (@MNBurgess). This was quite an honor, as AFR Boss boasts a very impressive readership—reaching 38 percent of C-Suite executives, 44 percent of chairman/chief executives, 39 percent of chief financial officers, 31 percent of directors/vice presidents/general managers and 19 percent of owner/partners. With so much of our social employee advocacy focused the importance of social leadership, this is precisely the kind of audience we need to keep the social employee revolution moving forward!

You can read the full interview here. The article is behind a subscription paywall, but as Australia’s “premier magazine for business leaders and high-achievers,” the wealth of great content and thought leadership offered through AFR Boss should make signing up well worth the cost.

Thanks again to everyone at AMP Fest for the chance to spread our message to new continents—and to Joanne Gray and everyone at AFR Boss for the great interview. June can’t come soon enough!

Every year, AMP is structured around different content themes. Here’s this year’s focus

Re_wire systems and processes for speed, agility, open innovation and rapid scaling
Human Centric Design | Big Data | Open Source | Crowdfunding | Cloud Computing |Embracing Disruption | Internet of Things | Industries of the Future

Re_fire the creative spark for a culture of transparency, experimentation and collaboration
Participatory Leadership | The Social Employee | The Longevity Revolution | Workplace ecosystems | Reverse Mentoring | Restless Creativity | Intrapreneurship |Future of Education

Re_late to the heart and soul of your customers for brand love and loyalty
Storytelling| Native Advertising | Behavioral Economics | The Silver Dollar | Smart Devices| Data vs. Privacy | User Experience | Youth

For more information on the Amplify Festival agenda and list of speakers, click here.

To register for the Amplify Festival, click here.

Hope to see you there!



IBM Book Club Banner FINAL 2015

Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov


Tom Peters (Twitter) attribution PPT

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In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.

Download ~> Free Chapter 3 – “Brands Under Pressure”




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