SWFChat April 28_Group

We are excited to be participating in an upcoming IBM Twitter #SWFChat on Tuesday, April 28, from 1–2 p.m. EDT. Much like our IBM webinar from a couple weeks ago, the focus will be on social learning, its value, and how organizations can design successful learning programs to harness their employees’ full potential.

Join me (@ckburgess) along with a host of excellent social business thought leaders, each bringing their own unique perspective to the topic in order to create a robust, comprehensive discussion.

  • Scott Edwards (@MainCane83), Product Manager, IBM Smarter Workforce, is a champion of social learning at IBM and advocate for the 70:20:10 model of employee learning. Edwards recently led the discussion on social learning with us during an IBM Smarter Workforce webinar.

  • Jonathan Ferrar (@jaferrar) Vice President, IBM Smarter Workforce, is focused on helping clients improve business performance through the application of people-related analytics solutions—solving needs with social employees!

  • Professor Kimberly A. Whitler (@KimWhitler) is an assistant professor at the prestigious University of Virgina’s Darden School of Business and a contributing writer for Forbes.

  • Professor Gary R. Schirr (@ProfessorGary) is Associate Professor of Marketing at Radford University. He is ranked #3 on Social Media Marketing Magazine’s Top Marketing Professors on Twitter.”

  • Mark Burgess (@mnburgess) President – Blue Focus Marketing and TEDx Speaker, adjunct Rutgers MBA professor, and other leading institutions.  He is ranked #27 on Social Media Marketing Magazine’s Top Marketing Professors on Twitter.” Co-Author of The Social Employee (McGraw-Hill)

Want to follow along? Just log onto Twitter around 1 p.m. EDT on April 28 and find us using the hashtag #SWFChat.

Or, for your convenience, we’ve created this handy widget to let you follow along right here from our blog:

#SWFChat Tweets

Social learning has become an increasingly hot topic in the always-evolving social business conversation. As we detailed in our best-selling book, The Social Employee (McGraw-Hill, 2013), businesses have learned that social technologies can be harnessed to improve communication, collaboration, and even branding—and organizations like IBM have been at the forefront of driving these processes.

However, as the actual process of social adoption continues to unfold, one thing has become increasingly clear: for employees to succeed in a rapidly evolving work environment, they don’t only need the tools to succeed, but the know-how to put those tools to good use. Social learning isn’t an extravagance, but rather a foundational piece of the social business puzzle.

Some big names are spearheading these social learning efforts. LinkedIn just announced its intentions to buy Lynda.com, a leading business learning organization. Such a move demonstrates LinkedIn’s growing commitment to be not merely a repository for resumes and professional connections, but a hub for social learning and thought leadership center as well. This is a big step from a major player, a clear indicator of just how serious organizations are taking this topic.

In our upcoming #SWFChat, we will dive into the implications of such moves, first establishing what social learning means for businesses, how it looks in action, and how leadership can best position employees for success.




IBM Book Club Banner FINAL 2015

Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov


Tom Peters (Twitter) attribution PPT

Tom Peters signature copy
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.

Download ~> Free Chapter 3 – “Brands Under Pressure”



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