NEW TWITTER BOOK (Free): Learn why Tom Peters @Tom_Peters loves to Tweet, in Tim Fargo’s new book, Fried Twitter Tales. A series of wonderful stories featuring wonderful folks. Tom Peters gives his own account on page 55 (My Chapter 8 @ckburgess) why he loves to tweet.
Tom delivers a fascinating story, recounting his driving accident while vacationing in New Zealand. My chapter also includes Mark Burgess (@mnburgess), Laurie Friedman, Kevin Randall (@kevinbrandall), and Tom Pick (@TomPick).
Tim’s book is a series of chapters from Twitter power users including Ted Rubin, Deb Mills-Scofield, Tamara McCleary, Jeff Sheehan, and more.
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In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.