Nominate your favorite employee – @SocialEmployee Advocacy Leader

I’m happy to announce that the nomination for 50 Top Twitter @SocialEmployee Advocacy Leaders – #EmployeeSEAL is now open.  You can nominate your favorite social  leader for 2015 by including their twitter handle plus the hashtag #EmployeeSEAL in your tweets and/or submitting the application form below.  The submission form will help provide more information, but since this is a Twitter award you can send a tweet.

Suggested Tweet:  I nominate @_____ as my favorite 2015 #EmployeeSEAL 50 Top Twitter @SocialEmployee Advocacy Leader.

So where did this inspiration for the #EmployeeSEAL orginate?  Well, in the spring of 2014, The Economist Intelligence Unit (@TheEIU), the research arm of The Economist Group (@TheEconomist) invited me to become a special advisory board member to help in the selection of the top 25 Social Business Leaders, sponsored by IBM, through a careful and thoughtful selection process that included an open call for nominations across social networks. It was a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders.  My participation in this process, as well as authoring the best-selling book, The Social Employee (McGraw-Hill 2013) – How Great Companies Make Social Media Work – Success lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe and Domo, seeded the idea to create the #EmployeeSEAL award.  Please note that the 50 Top Twitter @SocialEmployee Advocacy Leaders award is not associated with The Economist Group nor The EIU.

Economist Power to the People The Social Employee

Then in the fall of this year, while I was serving on The Economist advisory board, I had the chance to speak to Frieda Klotz (@FriedaKlotz), Deputy Editor at The Economist Intelligence Unit, about some of the ideas contained in our best-selling book, The Social Employee (McGraw-Hill, 2013).  You can read my conversation over at The Economist.  In looking it over, here is a point I made about leadership and personal branding from Tom Peters (@Tom_Peters) that you may find interesting.

Back in the 1990s, Tom Peters wrote a famous article for Fast Company magazine called “Brand You.” He was a visionary and really saw the future. Today the future is still in branding yourself. The way you brand yourself is by understanding the tools that enable you to become a thought leader, to write a blog and have your voice out there.

Tom Peters red banner

Tom Peters Black quote

Tom Peters (@Tom_Peters) hardly needs an introduction in business communities. He has been an important thought leader for decades, offering practical advice as the #1 National Best author, speaker, consultant, Twitter, blogging, etc.  In the late nineties, his Fast Company article “The Brand Called You” showed remarkable prescience, serving as a rallying cry for the dawning of the social media era. Countless thought leaders have cited it as an influence, and it should be required reading even today for the leaders of the future.

About the Award

The #EmployeeSEAL  will be an annual award that honors a selection of the most engaging social business leaders on Twitter and also a honorary tribute to the greatest social leader, Tom Peters (@Tom_Peters).  You may enjoy reading some of Tom’s inspiring tweets:

Each year, the #EmployeeSEAL Award will recognize 50 business men and women who are social employees that share content, actively engage, and promote causes, ideas, and knowledge on Twitter. They are champions of social media either internally and/or externally for their company.  The award is for social business leaders from start-ups to global giants.


The #EmployeeSEAL Award will be profiled on the  Blue Focus Marketing Blog.  Winners will be notified via Twitter in early 2015.  The Awards will receive additional coverage via Twitter, and other social networks.


#EmployeeSEAL honorees are business men and women who are active, engaging and respected on Twitter and within their organizations.


  • Must regularly produce some form of business-related online content (blog posts, tweets, news articles, and are good storytellers).  Must be active in social media, e.g., must have at least 200 followers on Twitter.
  • Must be employed in an organization, profit or non-profit, or an entrepreneur.


Any individual who fulfills the above criteria may be nominated. The #EmployeeSEAL finalists are chosen by Cheryl Burgess (@ckburgess)  originator of the #EmployeeSEAL Awards and Mark Burgess (@mnburgess), co-author of The Social Employee.

Nomination Deadlines and Announcement Dates:

The deadline to submit nominations TBD.

Winners will be announced in blog posts – TBD


Know someone who qualifies? Someone who is engaging and likely to spread the word about the #EmployeeSEAL

Nominate yourself or someone you know.

* indicates required field

Nomination Submitted by:



Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov


Tom Peters (Twitter) attribution PPT

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In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and journalist for The Economist and Fast Company

Download ~> Free Chapter 3 – “Brands Under Pressure”



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