Join The Social Employee Revolution [Upcoming Webinar]
The path to social business starts with your company’s employees, by empowering employees to become brand advocates on social networks. Employee advocates help companies reach new audiences, increase engagement, and improve share of voice.
In fact, 400 employee advocates will drive more engagement than 1 million fans.
On April 9, Mark Burgess and Cheryl Burgess, co-authors of the Amazon.com best-selling book, The Social Employee, will share case studies from IBM, AT&T, Cisco, Dell, Domo and Adobe that are empowering employees to create and share brand content.
During this webinar, we’ll also cover why employee advocates are an integral part of becoming a social business, how to motivate and empower employees to be active brand advocates, and how to measure the success of employee advocate programs
Interested in learning more? Register now for the webinar.
You can also watch The Social Employee book trailer below for more information about turning employees into advocates.
This post was originally posted on SocialChorus.
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company and The Atlantic