"Quest For The Marketing Technologist"

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“Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing – IT:  Dysfunctional Behavior?...

“Quest For The Marketing Technologist”

by

“Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing – IT:  Dysfunctional Behavior?...

Marketing Trends for 2011

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“It’s all about protecting and nurturing the brand” Writing this post made me think of R.E.M.’s hit song.  Yes, things are a bit crazy but this is also an exciting time for marketing professionals.  As we start the New Year, we find the barometer for...