The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)
Social Media Goes Untapped in Pharma The pharma industry spends an estimated $27 billion marketing to doctors and other healthcare professionals. Yet, “while physician time spent on the internet for clinical practice has quadrupled since 2002, less than one percent...
The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)
Social Media Goes Untapped in Pharma The pharma industry spends an estimated $27 billion marketing to doctors and other healthcare professionals. Yet, “while physician time spent on the internet for clinical practice has quadrupled since 2002, less than one percent...
2011 #Nifty50 Top Twitter Men
Today, Tom Pick (@TomPick), Online Marketing Executive at KC Associates, who blogs at his award winning B2B Webbiquity, and I (@ckburgess - Blue Focus Marketing @BlueFocus360) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed...
2011 #Nifty50 Top Twitter Women
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber,...
Innovation Gone Wild On Madison Avenue
“Crowdsourcing on the prowl in Adland’s jungle” Once upon a time, ad agencies waited for social media to simply, well….disappear. This waiting period not only kept agencies from pressing ahead in areas like understanding how new technology could benefit their...
What is a brand?
"Simply irresistible brands" What makes a brand irresistible? Let’s start with a common understanding by asking a simple question: What is a brand? Branding is most typically associated with marketing elements like names, trademarks and logos. But, a brand is...
"Quest For The Marketing Technologist"
“Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing - IT: Dysfunctional Behavior? There was...
“Quest For The Marketing Technologist”
“Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing - IT: Dysfunctional Behavior? There was...
Marketing Trends for 2011
"It’s all about protecting and nurturing the brand" Writing this post made me think of R.E.M.’s hit song. Yes, things are a bit crazy but this is also an exciting time for marketing professionals. As we start the New Year, we find the barometer for “change”...
2011 New Year's Resolutions from Our Adland Galaxy
Madison Avenue Resolutions with a twist of Revolution We used Twitter to scan our universe for resolutions for 2011. As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. We invite our readers, ad agencies,...
2011 New Year’s Resolutions from Our Adland Galaxy
Madison Avenue Resolutions with a twist of Revolution We used Twitter to scan our universe for resolutions for 2011. As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. We invite our readers, ad agencies,...
Top 11 Ad Agency Predictions for 2011+ Advertising Budgets of the Top 200 Brands Infographic
Madison Avenue Crystal Ball for 2011 If you think 2011 will be the same as this year, get ready to strap on an extra seat belt. The agencies that thrive in the future will succeed by helping their clients navigate these turbulent times, building brands that consumers...
Is There a Crisis In Crisis Management?
The risk social media brings to brand reputation is real We don’t live in a world where conventional risk-management textbooks prepare us for social media's impact on brand reputations. Because of the Internet and globalization, social media threats have increased...
The Oscar of B2BTOTY Awards Needs Your Vote
Award Epitomizes B2B Marketing & Social Media Creative ideas seldom come from sitting in a boardroom. Apparently Billy Mitchell and his son Cole, MLT Creative, are evidence of this when they redesigned the new @B2BTOTY logo and trophy. Napkins shifted back and...
Creativity with Topspin
Literature, branding and some world-class expertise, all served up with just a bit of topspin. London In Parts 1 and 2 of our conversation with Siegel+Gale’s, Fred Burt, we touched on the value of “simple is smart” in his branding work, the role of social media for...
