Are You Building A Culture Of Content?
Harnessing The Power Of Content To Engage Your Customers The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and...
The Future of Profit is Purpose by @Simonmainwaring #WeFirst
3 Critical Insights from #WeFirst by @Simonmainwaring @SimonMainwaring joins us once again with a special video message just for our Blue Focus Marketing community. In the video, Simon shares with us why the future of profit is purpose; why brands must seek fan...
Why Does Brand Sociability Matter? – Social is The Shift #WeFirst
Think your brand has a choice about whether it goes social or not? You may want to think again. According to a Weber Shandwick report, executives consider their presence in social media to make up about 52 percent of their brands’ success in the...
How Does a Brand Become Social? #WeFirst
Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives. Although not everyone is sharing online, many of us are. Facebook alone boasts over 800 million active users at...
Storytelling and Brand Resurrection in the Age of Social Media
This post was originally published on MarketingSherpa's Blog Editor’s Note: One of the prizes of winning the MarketingSherpa Reader’s Choice Awards is the chance for a guest post here on the MarketingSherpa blog. Today’s post is by Cheryl Burgess of the Blue...
How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
In 2010, Melinda Gates said something truly profound at TEDxChange. Citing Coca-Cola as a powerful example of effective marketing, she said that non-profits must stop acting like missionaries and become more effective marketers. This is important for several reasons. ...
Why storytelling is the ultimate weapon for brands. #WeFirst
Social Branding and Storytelling In just a few short years, social media has grown into a tremendously powerful marketing tool. However, as the old saying goes, with great power comes great responsibility. The proliferation of the digital bazaar...
The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat
Today we have the real pleasure of hearing from Simon Mainwaring, author of the New York Times best-seller We First and the social branding specialist who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. I had the chance to ask...
Tasti D Lite: The Flavor of Social Branding
Create a brand customers crave “The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. This sentiment is...
Brand Storytelling: Why Your Employees Should Tell Your Story
Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. New social technologies have mandated a fundamental shift in brands, but this shift can...
Recalculating Route: The New Customer Journey
Everything changes. You might say that even change itself changes. For years, marketers have focused on what is called the AIDA model, in which brands drive Awareness, Interest, and Desire for products to achieve Action (purchase). The fundamental problem with the...
2012 #Nifty50 Top Men in Technology on Twitter
Last year, my colleague Tom Pick (@TomPick) and I introduced the #Nifty50 awards, which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we’ve narrowed the criteria a bit to focus...
Branding in the Age of Social Business Why Employees Should – and Do – Own Your Brand
Brands have no choice but to rethink their approach to social engagement in today’s digital bazaar. Brand engagement doesn’t begin at a brand’s front door, but rather it ignites behind its firewalls. One fascinating aspect of social business is its ability to fuse...
New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
As we move ever closer to the November election between President Barack Obama and former Massachusetts Governor Mitt Romney, the national temperature appears to be rising. Perhaps it’s the late summer heat that has so many of us flustered, or perhaps it’s the...
Real Brands Need Real-Time Leaders
The Importance of Embracing Social Media in the C-Suite The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy...
