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Now Posted on @BlueFocus:  #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess

Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the...

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The Power of @Oracle: How @Jill_Rowley Builds the "Why" Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50

The Power of @Oracle: How @Jill_Rowley Builds the "Why" Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50

Master the "why", and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear blog. In this...

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The Power of @Oracle: How @Jill_Rowley Builds the “Why” Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50

The Power of @Oracle: How @Jill_Rowley Builds the “Why” Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50

Master the "why", and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear blog. In this...

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[INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz

[INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz

  Is your brand building a culture of engaged, activated social employees? To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. It is with that spirit that Blue Focus...

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@WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz

@WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz

Earlier in October, the Wall Street Journal published an interesting analysis of a recent Deloitte survey, titled “Exploring Strategic Risk.” From these Deloitte results, it has been determined that companies in every industry now consider reputations to be the most...

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Recapping the Pivot Conference and @SocialEmployee Interview (McGraw-Hill) #pivotcon

Recapping the Pivot Conference and @SocialEmployee Interview (McGraw-Hill) #pivotcon

Two weeks ago, we had the opportunity to present at a panel in the 2013 Pivot Conference (@PivotCon), held from Oct. 15-16 in New York City. And to be honest, our heads are still spinning from the wonderful whirlwind of events that took place in such a short amount of...

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@SocialEmployee Featured in @Forbes by Columnist @DorieClark #socbiz

@SocialEmployee Featured in @Forbes by Columnist @DorieClark #socbiz

Upon returning from the Pivot Conference (@PivotCon) in New York City a couple weeks ago, we were very excited to see my interview with Dorie Clark (@DorieClark) in Forbes. The interview, titled “The Best Way to Prevent Social Media Disasters,” explores the ideas...

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Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz

Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz

A recent IBM global C-Suite study has provided the latest volley of evidence demonstrating that the age of the social business is well underway, and that it’s time for brands to get on the bandwagon. This isn’t necessarily news by itself, but coupled with one of the...

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Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!

Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!

In 2011, I teamed up with Tom Pick (@TomPick) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year, we cast a wide net, honoring those...

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NEW @BlueFocus @SocialEmployee (McGraw-Hill) Book Trailer on #Nifty50 #SocBiz

NEW @BlueFocus @SocialEmployee (McGraw-Hill) Book Trailer on #Nifty50 #SocBiz

New @SocialEmployee Book Trailer Video Announcement:   Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “What is a Möbius Strip?” proposes a new...

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Are You a Social Executive? via #Pivotcon (@SocialEmployee – McGraw-Hill) #SocBiz

Are You a Social Executive? via #Pivotcon (@SocialEmployee – McGraw-Hill) #SocBiz

Sometimes it feels like the business world has been in one long, seemingly unending state of self-reflection over the last few years. During this prolonged period of organizational rumination, members of the C-Suite have been far more likely to ask questions like “Is...

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@SocialEmployee Featured in @AdAge by @HowardPyle #socbiz #IBM #IBMsocbiz

@SocialEmployee Featured in @AdAge by @HowardPyle #socbiz #IBM #IBMsocbiz

It seems like with each passing day, The Social Employee is turning up in new and exciting places. Recently, Howard Pyle (@howardpyle), VP of Digital Strategy & IBM Design Lab at IBM, mentioned our book in an article for Advertising Age (@AdAge) titled “Here’s the...

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@SocialEmployee Featured in @HuffPostBiz by @jkcallas #socbiz

@SocialEmployee Featured in @HuffPostBiz by @jkcallas #socbiz

Last week we spoke at the Pivot Conference and rode a healthy wave of buzz for The Social Employee!  And before Pivot, in addition to an exhilarating discussion of the book’s themes as part of IBM’s #P4SPChat series, Jure Klepic (@jkcallas) posted a glowing review of...

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Who Is On Your 2013 B2B Inbound Marketing Fantasy Team? Mine are @billymitchell1@TomPick

Who Is On Your 2013 B2B Inbound Marketing Fantasy Team? Mine are @billymitchell1@TomPick

With the football season underway, people all around the country have assembled their fantasy football teams, pitting their hand-selected rosters against friends and rivals in hopes of the ultimate reward in sports: bragging rights. This is social gaming at its...

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@DorieClark – New Book: Reinventing You – Does Your Professional Persona Need a Reboot?

@DorieClark – New Book: Reinventing You – Does Your Professional Persona Need a Reboot?

  It goes without saying that our professional identities matter. We project these identities to the outside world at least 40 hours each week—and sometimes many more, depending on our jobs and ambitions. Many of us have carefully cultivated these identities from...

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