![[VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee](https://www.bluefocusmarketing.com/wp-content/uploads/2014/08/Social-Business-Pilot-Program-Video-6.fw_-211462_400x250.png)
[VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee
We are pleased to announce the release of our latest video in support of our best-selling book, The Social Employee. This latest video addresses one of today’s most pressing social business questions: how can an organization adopt social practices while minimizing...
What is a Brand, and why does it matter? New @DavidAaker Book #branding
Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter...
![[VIDEO] How Social Employees Fuels the Social Brand](https://www.bluefocusmarketing.com/wp-content/uploads/2013/10/Mobius_Strip_Video_eMail_B.fw_-248661_400x250.png)
[VIDEO] How Social Employees Fuels the Social Brand
New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “What is a Möbius Strip?” proposes a new...
![[VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership](https://www.bluefocusmarketing.com/wp-content/uploads/2014/01/Are-You-A-Social-Executive_Final-96298_400x250.jpg)
[VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership
Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social...
The Rise of Social Leaders #SocBiz25 #SocBiz
The phrase “the future is now” is often repeated as a way of reminding all of us that the future is not something that we should passively wait for as it unfolds around us. Rather, it’s up to us to create it. Some exciting developments the past couple weeks...
Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@TheEconomist) list of Top 25 Social Business Leaders. This was a process I was very...
Listen to the Voice of Your Employees #SocBiz #HR #IBM
One can’t get very far into a social business conversation these days without the subject of analytics coming up. For many, this topic is welcomed, a chance to put current business thinking into action. For others, it’s a source of trepidation, a topic so...
BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit (@TheEIU), the research arm of The Economist Group, which was tasked to help determine the Top 25 Social Business Leaders out there today. Aside...
@HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
When we were invited to present our speech, “The Rise of the Social Employee & the Social Leader” at the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing CEO and CMO Cheryl Burgess (@CKBurgess) and I were also asked to...
@HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness
As part of our involvement in the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard...
The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
In early July, we had the privilege of participating in the seventh annual Social Business Forum (@SocialBizForum) in Milan. At the event, Blue Focus Marketing President, Mark Burgess (@MNBurgess) and I gave a speech titled “The Rise of the Social Employee & the...
REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to...
#TEDx Talk: Re-imagine the Future of Business #SocBiz
A few weeks ago, I was proud to unveil my TEDx Navesink talk, “The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities....
#TEDx Talk: Re-imagine the Future of Business #SocBiz
A few weeks ago, I was proud to unveil my TEDx Navesink talk, “The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities....
The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
Recently, my TEDx Navesink talk, “The Rise of the Social Employee,” was released online, along with all of the other wonderful talks from that day. As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to...
