How Social Executive Buy-In Builds a @SocialEmployee Culture #CMO #SocBiz #CIO
In the social business world, reputation reigns supreme. Fortunately, increasing evidence suggests that executives in the C-Suite have come to understand this point very clearly. Reputation is intrinsically linked to the rise of social media in business, which in turn...The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
Mark your calendars for Tuesday, January 21! The Conference Board (@ConferenceBoard) has invited Blue Focus Marketing President Mark Burgess (@MNBurgess) and myself (@CKBurgess) to join their January “Book Discussion” webcast, scheduled to start at 11 a.m. EST. In the...New One-Minute Book Trailer Presents The Social Employee (McGraw-Hill) @SocialEmployee #socbiz
The Social Employee @SocialEmployee is an Amazon Best Seller! One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work, available now through McGraw-Hill, is the idea that establishing real connections with real people matters....Watch @Wharton Future of #Advertising on YouTube Including @ckburgess @mnburgess
Earlier this year, the Wharton Future of Advertising Program unveiled its groundbreaking Advertising 2020 Project. Through the project, industry thought leaders were asked to weigh in with their thoughts on what advertising might look like in 2020, and...How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
In 2010, Melinda Gates said something truly profound at TEDxChange. Citing Coca-Cola as a powerful example of effective marketing, she said that non-profits must stop acting like missionaries and become more effective marketers. This is important for several reasons. ...
