Out with the Old (Marketing) And In With the New

The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. An outbound marketing strategy is based on the...

How to ignite your business with Twitter: The X Factor

Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Twitter usage has skyrocketed to over 100 million active accounts.  Moreover, this dynamic social medium can be the X factor for your...