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5 Reasons Why LinkedIn Elevate Will Turbocharge Your #EmployeeAdvocacy Program

by Cheryl Burgess

In the past few years, social employee advocacy has grown from buzzword to best practice. And while the business world has scrambled to catch up, the concept and value of social engagement have often been misunderstood, oversimplified, or haphazardly implemented....

“Quit Being Fraidy Cats” @tom_peters Pushes Brands to Embrace @SocialEmployee #quote

by Cheryl Burgess

            Click to hear Tom Peters Talk on Wharton’s Business SiriusXM Radio with Catharine Hays, Executive Director,  Future of Advertising Program at The Wharton School and co-author of Beyond Advertising (Wiley)   It’s not...

What is a Brand in the #Social Age on @WhartonFoA – And Congrats! @davidedelman

by Cheryl Burgess

David Edelman – Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social...

Register for Fairleigh Dickinson University #ContentMarketing Seminar #NJ #Content

by Cheryl Burgess

On Friday, Oct. 28, Blue Focus Marketing (@BlueFocus) with be visiting Fairleigh  Dickinson University (@FDUwhatsnew) for an exciting new social business seminar. Titled, “Content Marketing Seminar,” this day-long event will cover the who, why, and where of content...

Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?

by Cheryl Burgess

As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? What does culture eat for lunch—or even dinner? For...

Your Employee is the Voice of your BRAND #Business #Marketing #Branding

by Cheryl Burgess

Our first video in support of our Amazon best-selling book, The Social Employee,  affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s...
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