While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from...
By the end of 2012, analysts predict that Google+ will reach 400 million users. In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network. Impressive, but, is it worth a small business owner’s time and energy to learn yet...
Forget predictions from Nostradamus or the Mayan Calendar. Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. They do this by sorting through thousands of news publications, blogs, tweets, comments, trade journals,...
How Facebook Can Make Your Small Business Soar A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse...
Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. Twitter usage has skyrocketed to over 100 million active accounts. Moreover, this dynamic social medium can be the X factor for your...
Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The brand’s momentum could slow,...
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