Brand Choreography Through Integrated Marketing Communications
The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both planning and executing remain a challenge. In this rapidly evolving, ever-changing landscape, marketers are challenged...Power of the Journey for Social Businesses
As we embark on the social journey through the digital bazaar, the line between brands, employees and customers continues to blur. Brands understand this is a time of uncertainty, and some have embraced change more quickly than others. The most alert brands have...What Makes A Successful Social Executive?
The past decade has seen the emergence of the digital bazaar. In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. As evidenced by...Social Media Marketing Strategy: Starts with Who
Let’s start with strategy. Sure it’s a great term, but, what is it? What does it actually mean? When asked, most people pause and scratch their head. However, it’s important to understand strategy as something more than just an abstract concept. Successful brands...7 Personalities of a Social Executive
What exactly is a “Social Executive”? What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate? Fortunately, thanks to Mark Fidelman’s recent piece...
