Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
From the moment we wake up, brands bombard us with attempts to get our attention. These marketers gear their advertisements and logos towards making our lives easier and connected. However, in our internet-savvy world, we are beginning to demand more from our...Do the Math to Calculate the ROI of Business Blogs
Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem...Are the Content Needs of Your Audience Caught in Your Blind Spot?
I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign. In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars. As the driver...The Rise of the Employee Brand
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from...The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that...
