14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep...14 Experts Predict 2013 Social Media Trends for Small Business
When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. However, for those of you who might be superstitious, I didn’t want to jinx the New Year before it even began. So, I decided to go with 14 predictions instead. No...10 Steps to Create A Content Marketing Blueprint For Small Business
By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to...Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting...Content Marketing Gives Customers a Reason to Believe
“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously...
