Tasti D Lite: The Flavor of Social Branding
Create a brand customers crave “The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. This sentiment is...Brand Storytelling: Why Your Employees Should Tell Your Story
Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. New social technologies have mandated a fundamental shift in brands, but this shift can...Recalculating Route: The New Customer Journey
Everything changes. You might say that even change itself changes. For years, marketers have focused on what is called the AIDA model, in which brands drive Awareness, Interest, and Desire for products to achieve Action (purchase). The fundamental problem with the...2012 #Nifty50 Top Men in Technology on Twitter
Last year, my colleague Tom Pick (@TomPick) and I introduced the #Nifty50 awards, which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we’ve narrowed the criteria a bit to focus...New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
As we move ever closer to the November election between President Barack Obama and former Massachusetts Governor Mitt Romney, the national temperature appears to be rising. Perhaps it’s the late summer heat that has so many of us flustered, or perhaps it’s the...
