Do Social Reviews Really Help Your Business? @SocialEmployee #book #review
Do reviews actually help your brand attract customers? We already know that people really trust peer-to-peer social recommendations, but does that extend to the realm of product reviews? This is a question we asked ourselves repeatedly during the marketing of our...@KatyTroughton Shows How SocialStudent Improves Engagement and Collaboration #IBMConnection #education
What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton, General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect...Experiencing a Brand’s Customer Experience Firsthand #Rutgers
Rutgers Graduate MBS students IKEA field trip On September 23, 2015, for my Rutgers University graduate class in Market Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The students...@TechCrunch announces formation of CultureSphere’s advisory board #EmployeeEngagement
I’m thrilled to share that my new role as an advisory board member to CultureSphere was recently announced in TechCrunch. I’ll be serving along with former Kodak CMO Jeffrey Hayzlett, Brocade CMO Christine Heckart, CMO Council founder Donovan Neale-May, and former...#ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University
Over the past several years, content marketing has been an undeniable force for social brands. The rules of the game may be constantly evolving, but the fundamental premise remains the same: provide social prospects with content that is both useful and engaging, and...
