The Rise of the Employee Brand
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from...Facebook Breaks the Marketing Sound Barrier for Small Business
How Facebook Can Make Your Small Business Soar A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse...Future of Ideas
The Future isn’t what it used to be. “Ideas are the currency of the future.” Insights from Cannes Lions 2011, Modern Creativity all amid seismic industry change. Was the last session of Day One at Cannes 2011 the most profound? This session...2011 #Nifty50 Top Twitter Women
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber,...Rolling Thunder ….. Welcome to Blue Focus Marketing
Inaugural Blog Whenever you have something exciting you want to share with friends and business associates, such as working feverishly to launch a business, the hardest part is not being able to tell anyone. After several months of preparation, I am proud to announce...
