One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. If you start with the why, the personality you will create...
As outlets for showcasing your brand’s eminence and personality in the industry, customer-facing platforms for community building are essential for driving brand awareness and engagement. But effective community management can sometimes be a tricky thing. As a...
Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee! @SocialEmployee We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of The Social Employee: How Great Companies...
2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award For 2013, the #Nifty50 will honor 50 men and 50 women writers, PR and content producers (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves...
A couple weeks ago, I shared three exciting new books recently released by my esteemed marketing colleagues. This week, it’s time to add another book to the list. Prominent content marketing evangelist Andreas Ramos has just added a new book to his impressive catalog...
It’s such a thrill to be part of a community of such talented thinkers and writers. And it would appear that lately they’ve been quite busy. Several of our friends have recently put out books, including Women in High Gear, by Anne Deeter Gallaher...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.