2012 #Nifty50 Top Men in Technology on Twitter
Last year, my colleague Tom Pick (@TomPick) and I introduced the #Nifty50 awards, which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we’ve narrowed the criteria a bit to focus...Branding in the Age of Social Business Why Employees Should – and Do – Own Your Brand
Brands have no choice but to rethink their approach to social engagement in today’s digital bazaar. Brand engagement doesn’t begin at a brand’s front door, but rather it ignites behind its firewalls. One fascinating aspect of social business is its ability to fuse...Real Brands Need Real-Time Leaders
The Importance of Embracing Social Media in the C-Suite The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy...Smartest brands: Innovative Leaders Shape (Not Control) the Path
The social realm of the digital bazaar has settled into our culture like the first snow of winter. When a few snowflakes innocently began their descent, the marketing world caught a glimpse of an exciting new future. However, many of us couldn’t help asking, “Will...Brand Choreography Through Integrated Marketing Communications
The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both planning and executing remain a challenge. In this rapidly evolving, ever-changing landscape, marketers are challenged...
