It’s amazing how far a good metaphor can carry you, especially one that has already firmly established itself into the corporate consciousness. As Vayner Media (@VaynerMedia) co-founder Gary Vaynerchuck (@GaryVee) explains in his new book Jab, Jab, Jab, Right Hook:...
During our initial research for The Social Employee, we knew that one of the companies we wanted to focus on was the tech giant Cisco (@Cisco). We had learned that the business had recently undergone a dramatic internal transformation in both organizational structure...
A Special Thank You to @Tom_Peters who reminds us to thank the people around us – daily. The Thanksgiving holiday is now behind us, and here at Blue Focus Marketing, we’ve certainly had a lot for which to be thankful. And the truth is, sometimes during our busy...
Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@jill_rowley) and her inspirational efforts to build engaged cultures of social employees. In the post, I discussed how Rowley has become a champion of the why within the walls of...
A Holiday Gift Idea for Your @SocialEmployee Well friends, the Holiday Season is upon us. And like you, we’re looking forward to taking stock of what we’ve achieved over the last year, reconnecting with family and friends, and sharing our love for each other...
During the whirlwind of activity that was last month’s Pivot Conference, I had a chance to sit down briefly and talk with Kare Anderson (@KareAnderson), who was kind enough to write a nice piece on The Social Employee (McGraw-Hill, 2013) for Forbes back in August. As...
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