Blue Focus Marketing is pleased to announce that co-founders Cheryl Burgess and Mark Burgess will be speaking at the 2013 Pivot Conference, set for October 15 & 16 in New York City. They will be joined on stage with David C. Edelman, Global Co-Leader,...
Branding from the Inside Out! Join the Revolution Now! We are excited to share Chapter 3, “Brands Under Pressure” from our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! This free...
2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award For 2013, the #Nifty50 will honor 50 men and 50 women writers, PR and content producers (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves...
Acknowledge the Revolution It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out. And while you are powerless to stop it, you do have a choice: you can engage...
Social Branding and Storytelling In just a few short years, social media has grown into a tremendously powerful marketing tool. However, as the old saying goes, with great power comes great responsibility. The proliferation of the digital bazaar...
Create a brand customers crave “The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. This sentiment is...
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