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Experiencing a Brand’s Customer Experience Firsthand #Rutgers

by Mark Burgess

Rutgers Graduate MBS students IKEA field trip On September 23, 2015, for my Rutgers University graduate class in Market Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The students...

AMA Content Marketing Workshop Coming to Charlotte, NC Taught by @mnburgess

by Mark Burgess

Register before Sept. 24, 2015 for early registration fee! I am proud to announce that, on Oct. 22 and 23, 2015, I will be delivering an AMA Content Marketing Workshop at the Aloft Charlotte Uptown at the EpiCentre, 210 East Trade Street, Charlotte, NC 28202. In 2015,...

#ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University

by Mark Burgess

Over the past several years, content marketing has been an undeniable force for social brands. The rules of the game may be constantly evolving, but the fundamental premise remains the same: provide social prospects with content that is both useful and engaging, and...

Now Co’s are Focused on Employee Experience (EX) via @mnburgess #SHRM15 #SmarterWorkforce #HR

by Mark Burgess

UX (User Experience)  CX (Customer Experience) EX  (Employee Experience) Last month, I had the pleasure of joining such social business luminaries as Dion Hinchcliffe (@dhinchcliffe), Kristen Ritter (@KristenRitter), Laura Grover, David C. Thompson, Anders Gronstedt...

@MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia

by Mark Burgess

Originally published on Rutgers Executive Education Blog, Tue, May 19, 2015 Blog by:  Mark Burgess 1. Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with...
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